Northern Midlands

Economic Development

The Northern Midlands has a diverse and expanding economy. There are many business and investment opportunities in most industry sectors, but particularly in the core industries of agriculture, forestry, manufacturing, tourism and services.

Following are examples of successful businesses and industries in the Northern Midlands:

  • Australia Pacific Airports operates Launceston Airport;
  • Statewide Independent Wholesalers' Tasmanian distribution food cool store is in the TRANSlink precinct adjacent to Launceston Airport;
  • Haywards Engineering, one of Tasmania's leading steel fabrication and construction companies, is located in the TRANSlink precinct;
  • Austral Bricks operates a large ceramic brickmaking factory at Longford;
  • Swift Australia operates an export abattoir at Longford;
  • Poatina Resort Village, a superb tourist venue, is a provider of nationally accredited training courses, and an innovative employment program for young people;
  • The award winning Tasmanian Gourmet Sauce Company at Evandale processes and exports a wide range of sauces;
  • The historic properties of Woolmers Estate and Brickendon at Longford have achieved World Heritage Convict Site status by UNESCO;

The sustainable competitive business advantages of the Northern Midlands district include:

  • Transport accessibility as the district straddles the northern half of the Midland Highway connecting Hobart and Launceston; and has excellent access and transport modes;
  • TRANSlink adjacent to the Launceston Airport is a high quality industrial, business and transport precinct with substantial land available for further development (the precinct has already attracted in excess of 40 businesses);
  • Extensive rich agricultural land with the potential for further development and intensification utilising irrigation;
  • Sensitively preserved historic villages with strong heritage appeal are attracting a greater share of the tourist market and have the potential for further developments and growth;
  • The Ben Lomond National Park, towering over the district, is the State's largest single alpine area. The park is a spectacular place to walk, view wildflowers and wildlife, and to ski. The park offers commercial development opportunities;
  • Country living in close proximity to Launceston and its regional services - the best of both worlds.

Want to know more?

For more information on economic development in the Northern Midlands visit or contact Council's Economic Development Manager, Lorraine Green, on phone (03) 6397 7315 or email

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